1. Stand out in style in our exclusive swimwear brand Mr.Gugu and Miss Go. Think multi-coloured galaxy prints, washed out flamingo and abstract marble in fitted zip-up swimsuits, halter necklines and high-waisted bikini bottoms.

2. Team a bright pink lipstick with the Pastel Acid Wash Cami Dress just like super stylish blogger Lucy, of Lulutrixabelle for that perfect summer styling you've been looking for.

3. Shop our end of season sale and save upto 70% on all your holiday essentials.

4. With over 30 pairs of fresh shades, you'll surely find a pair to suit you!

5. Award-winning soap actress Michelle Keegan wears Lavish Alice Cream and Coral Boucle Co-ord on holiday in Marbella with husband-to-be Mark Wright. 

6.  This June we've launched Freebie Friday! Each week we're giving you guys the chance to win a surprise giveaway brought to you by some of the coolest brands around. Follow us on social media to be in with the chance to win!


The races are the most glamorous daytime event of your summertime social calendar, and bring the perfect opportunity for a chic new outfit to get you standing out from the crowd of fascinators. With having entered into June with the most famous racing event of the year- Ascot- we’ll be giving you stylish outfit ideas so you can be sure to look fabulous at any racing event.

The races ooze sophistication and statement pieces. They reflect affluence and aristocracy calling all women to wear appropriate attire of modest length dresses and skirts. But here at Lavish Alice, we create a modern refreshing take on the traditions for an on-trend, sophisticated, but unique demure look.

Maxi dresses show a relaxed, feminine summer vibe and due to their length, are perfect for the races. Our Cobalt Blue Palm Tree Maxi Dress makes a bold summer statement that can be dressed up with subtle jewellery and killer heels. For a more elegant and structured maxi, select our Off White Cut Out Maxi Dress, and for delicate sophistication, check out our Cream Lattice Back Maxi Dress

The most on-trend skirt this season is the Volume Midi Skirt, which pulls in at the waist and elongates across the hips with a sheer panel for an updated and sexy take on the classic. Instead of an all in one dress, this co-ord style breaks up the outfit with an added Scuba Crop Top, which leaves just the right amount of skin on show.

Fitted midi dresses and pencil skirts scream sophistication, maturity of style and are brilliant for accentuating your figure. The fitted all-in-one length of the Pink Palm Leaf Racer Midi Dress allows your silhouette to appear taller with a flattering bold print and strong, rounded neckline.
For a more suited and structured look, the White Crossover Culottes are a fresh take on the traditional trouser suit. The crisp white wrap overs will go with almost any pretty shirt or pastel top for a truly unique turn up to wow at the races.

To complete the different outfit takes on racing styling, make sure you have a pair of Tread Sole Platform Shoes to add to your posture, and a pair of Brown Oversized Cateye Sunglasses to shield that scorching sun (hopeful) with attitude. With these outfit picks, it’ll be hard for guests to keep their eyes on the racing and off your refined LA styling.



As summer is in full swing we teamed up with some of the coolest brands to send a selection of bloggers from the LA network a special festival pack. 15 lucky ladies received a surprise gift filled with amazing brands such as Mac In A Sac, Elemis, Batiste, Revolution make up, Pop Chips, Free From Frizz haircare, Murad, Denman Brushes, Xen Tan, Metcalfe's Skinny Topcorn, Urban Fruits, Vita Liberata tan, Gabba Goods, and a collection of festival essentials from yours truly. Keep on the lookout for our next surprise parcel that may be heading your way!

The celeb favourite Powder Blue Cropped Mini Dress is back in stock!
Steal it now before it's too late


It's no secret that Michelle Keegan loves Lavish Alice. So when she headed out on holiday in Marbella to fiancĂ© Mark Wright's night at Tibi Club, wearing our Cream and Coral Contrast Boucle Top with co-ordinating Cream and Coral Contrast Boucle Shorts we just couldn't get enough! Wearing her luscious locks tousled to one side, Michelle shown off her tanned complexion at the Marbella spotlight night club.

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We snuck five minutes with Manchester based blogger In The Frow to score the inside knowledge on her style, home town and what she'll be doing this summer!

Home is… the best place in the world. I live in the city of Manchester and I feel so lucky every day to live in such an awesome location.

I like to… match my hair to my coat, lipstick, bag or all of it, pretty much every day. 

Three things you should know about me are… Im a Doctor of Fashion (PhD), I own 62 pairs of shoes and my face is on the packet of Real Crisps Salt and Pepper flavour. 

My personal style is… eclectic. A mixture of tailoring, sophisticated, glam, grunge, party and casual. I wear what my mood dictates.

I started In The Frow because… I decided I wanted somewhere to write down my own thoughts about products. I needed an outlet.

In the upcoming months my blog will… be continuing to show off the latest clothing pieces, will be running a number of great giveaways and I will also be blogging my trip to LA and the west coast of the USA in June.

My advice to any budding blogger is… to be original and to highlight their own personality. Show off your own traits. 

My perfect Lavish outfit would be… anything from the new summer collection. The Cobalt Palm Print Playsuit I will definitely need to take away with me for LA!


Follow @lavishalice on Instagram to catch all the latest information and promotions straight from Lavish Alice!