| MILLIE MACKINTOSH WEARS LA TIGER FACE CONTRAST SHIRT |

Newlywed Millie Mackintosh was caught on camera in our Leopard Face Blue Contrast Printed Shirt on Sunday evening on her way to hubby's new club INK. Shying away from the camera, Millie added a leather high-waisted mini skirt and a cute pair of grey metallic toe ankle boots to complete the outfit.

Our Senior Fashion Assistant Sophie says: "Millie's glam rock look is insane! Adding a leather skirt to the outfit gives a cool edgy feel to the quirky leopard face print. Teamed perfectly with an oversized fur coat to beat these cold October nights!"

 SOPHIE'S HOT PICK:

                                           

| FIVE MINUTES WITH... |

We grabbed five minutes with our kick-ass PR Account Executive Vicky, to get the lowdown on her personal style and why she loves LA.

What's your personal style?

I am definitely someone who dresses depending on their mood. I don’t understand how people lay out what they’re going to wear for the next day. My wardrobe has quite a lot of black and I rarely wear an outfit that doesn’t feature some black in there somewhere! I am a complete sucker for anything silk at the moment, my wardrobe probably has a few too many dresses that look like nighties. 

Who are you listening to at the moment?

I went to see Fleetwood Mac recently so their vinyls have been playing a lot in my flat at the moment.

Why did you choose a career in PR?

I gained an interest at University, which was reinforced in my year in industry where I was placed at an agency in the middle of Soho. PR is definitely a challenge but there is a real satisfaction in watching a brand grow from being unknown to featuring in the magazines every week. It is pretty cool to be apart of that.

What do you love about LA?

Lavish Alice design clothes for girls who want to be fierce but in a classy way. It may be short but it is never TOO short, it may be tight but then they’ll be added inches in length. I like that. The brand is really dynamic and you never know what is around the corner each season, it’s pretty exciting and I love that it is affordable

Advice for anyone wanting to get into the fashion industry?

I am at the very early stage of my career so I am definitely apart of the generation that is trying to make it but so far, the best advice I have been given is work hard and hope for the best, expect the worst! I have learned things rarely get handed to you on a plate and that the fashion industry really isn’t all that glamorous so not to fall under any disillusions!  Networking can be quite an important part but if you’re not majorly out going then just be nice to people – you never know who they are. 

Perks of the job?

As mentioned, it’s quite nice to be apart of a brand’s really early stages of finding their feet in the industry and there is satisfaction in helping their name to be heard. Getting a cheeky discount here and there isn’t all-bad either...

Hidden talent?

I can do the crab. Does that count? 

| SAM FAIERS WEARS LA NAVY & RED STRIPE PLAYSUIT |

TOWIE star Sam Faiers looked super cute on Sunday's episode in our Navy & Red Premium Fitted Power Shoulder Playsuit. Styled perfectly with a navy court and a simple wristwatch, Sam opted for a more minimal look, letting the playsuit do all the talking!

Our Senior Fashion Assistant Sophie says: "Sam completely rocked this look, it's simple yet shows off her new shape. By Sam wearing her hair up off her face, she really accentuates the shoulder detailing, balancing out the hips as it takes the eye to her tiny waist."

SOPHIE'S HOT PICK:

| LA BLOGGER LOW-DOWN |

Fancy being a blogger but don't know where to start? Want a heads up on how to get more followers? Whether you name yourself a journalist or not, a blog is an awesome platform to showcase your talent. This is why LA are here to be your savvy saviour, clueing you in on what makes a super insane blog!

Here in the fashion biz, we use bloggers to generate reliable PR for a brand. Bloggers buy/receive a product and take a few super cool snaps for their followers. Images for your blog are key, so this month’s tips are how to produce kick-ass pics, hopefully getting you noticed in the broad blogging scene.

Tip One: Invest in a SLR camera. SLR's highlight details that a normal camera can't. Although they may seem pricey, they’re worth it if you want to make a concrete career and get recognised in the industry.

SLR hint: Always check eBay before heading to the big named shops.

Tip Two: Photoshop. There's no easy way to say this but photos that are unedited sometimes stand out for the wrong reasons. We recommend Adobe Creative Cloud, which comes at a student discounted, monthly price. As complicated as the software looks, do not fear, as Youtube features some super cool tutorials on how to use the programme.

Photoshop hint: ALWAYS up the contrast and brightness of an image. This can transform a dull, lifeless pic into a major attention grabbing photo!

Tip Three: LOCATION LOCATION LOCATION! The likes of BeFrassy, Susie Bubble and 5 Inches and Up have never shied away in their bedrooms for their blog pics. Now, we're not saying jump on a flight to New York or Paris (we wish), but simply head out to the nearest park, cool inner city area or urban scene. These shots put the product into real life situations, putting the images into perspective to viewers. Brands will be totally seduced, calling you up for collaborations.

Tip Four: ask a friend! Selfies are safer in Instagram and Facebook, whereas your blog needs to showcase your major love for fashion in a professional and creative way. Big name brands seek out potential by the way you’re representing their brand in order for collaboration. Ask a friend to take a couple of snaps in trade for a coffee at Starbucks afterwards.

Model hint: Still no one interested? Take on the tripod. Find an interesting backdrop and jump in the frame. It's that simple!

Model hint 2: Get in touch with a photographer. Blogspot, Facebook and Twitter are crawling with photographers begging for work. It's a win win situation; you both walk away with super cool images for both your blog and their portfolio. If you’re totally hooked on their work, ask them to be a resident photographer. It’s the perfect partnership, an added bonus for their CV and a great way to ensure you have insane images week after week.

Tip Five: quality not quantity. Blog posts don't need to be daily. If you set a target for 3 a week say, it gives you more than enough time to get your outfits shot with an awesome description, leaving followers and brands totally hooked for your next blog post.

Take a sneak peek at some of our fave shots below from this season for some inspiration... Now what are you waiting for?! Get snapping!

|  Images courtesy of My Fashion Insider, Style Limelight, Sara Luxe, Girl in the Lens, What Olivia Did  |